Feature request interview
Feature request interview
Are you interested in this use case? Test a simulated example below.
- Needs behind feature requests
- Current workarounds and tools
- Impact on workflows and teams
- How customers imagine an ideal solution
Where to place your feature request link:
Your interview is just a link (and optional QR code or phone number). Use it when customers are already thinking about improvements, not as a generic feedback form.
- In-app feature request button — when customers click “request feature” inside your product
- After support tickets that hint at missing capabilities
- After roadmap or discovery calls — as a follow up to capture structured detail
- Customer advisory boards — ahead of sessions to understand use cases in more depth
- Beta or early access programs — to understand what would make the feature production ready
- Partner and reseller channels — when they collect requests on behalf of end customers
- Onboarding and training — when teams notice gaps after first real usage
- Release notes and changelogs — invite ideas after customers see what is new
The best placements are timely (close to the moment of need), contextual (tied to a workflow or feature area), and framed as discovery (about understanding needs, not promising delivery).
Why voice works for feature requests:
Text fields rarely capture the real problem. A neutral interview helps you understand:
- Where in the workflow the need appears
- What customers currently do as a workaround
- How important the improvement is relative to other work
- What success would look like from their perspective
The assistant does not promise features or timelines. It only documents needs so product teams can decide with better context.
Frequently asked questions
Does this commit us to building features?
No. The interview is framed as discovery. Customers are told that their input informs priorities, not that specific features will be delivered.
How long does it take?
Most feature request interviews take about 5 to 8 minutes in the default flow.
Can we mix feature requests and general feedback?
You can, but many teams prefer a dedicated flow so they can focus on problems and workflows behind specific requests.
Do we get structured outputs?
Yes. You can map interview summaries and key fields into your existing product discovery or backlog tools.
Will customers share critical feedback?
Many do when the conversation is clearly about understanding their work, not defending decisions or debating solutions.
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