Customer feedback interview
Customer feedback interview
Are you interested in this use case? Test a simulated example below.
- Customer feedback
- Onboarding insights
- Product improvement
- Customer success
Where to place your customer feedback link:
Your interview is just a link (and optional QR code or phone number). You can drop it anywhere customers already see your brand.
- After delivery — confirmation email, thank-you page, or first success milestone in the product
- End of onboarding — when setup is complete and the experience is still fresh
- After support closes a ticket — “How did we do?” plus room to explain what really happened
- Following Net Promoter Score (NPS) or Customer Satisfaction (CSAT) — invite promoters and detractors to a short voice chat instead of only a score
- Renewal or quarterly business review (QBR) touchpoints — before contract conversations, to surface priorities and risks
- Invoice or receipt emails — low-friction moment when the transaction is top of mind
- In-product banners — after a key action (first report, first campaign, first month)
- Physical touchpoints — QR on packaging, welcome cards, or handouts for field services
The best placements are timely (right after the experience), expected (on-brand, not spammy), and optional (easy to skip).
Why voice interviews outperform surveys:
Surveys capture answers. Interviews capture understanding. They reveal:
- Context behind answers
- Unexpected insights
- Customer stories
- Hidden friction
- Experience details
Customers often share insights they would never type into a form.
Frequently asked questions
Do customers accept AI interviews?
Yes. When positioned as feedback conversations, completion rates are often higher than surveys because conversations feel more natural.
How long do interviews take?
Typically 5–10 minutes, but up to 30 minutes depending on answers and desired length.
Can we customize questions?
Yes. You fully control interview structure and objectives.
Do we get transcripts?
Yes, plus structured insights for individual interviews and over all interviews aggregated.
Can this replace surveys?
Many companies use ValueFlow instead of surveys or alongside them.
Create your own interview
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